When you run a business, even a legal business (yes you!), follow-up is everything. Follow-up should be part of your business development strategy because where you follow-up, others are not. It makes a difference.
Cold outreach is the natural next step when you have built on your relationships and confidence. With confidence and a change in mindset, cold outreach doesn’t have to be scary – in fact, it really can become an enjoyable part of your business development strategy.
Business Development and Pricing are intrinsically linked. Lawyers price to win, because we do not know when the next opportunity is coming through the door. Listen to get yourself in a confident mindset to win by adding value, not on price.
Do you not cross-sell because you are judged on billable time? We are constantly told about the importance of cross-selling within law firms, so why don’t we all do it?
This Business Development analogy for lawyers, comes from the film, ‘The Wolf of Wall Street.” Don’t ever lie to your clients, even if it’s for the greater good.
The art of persuasion and unlocking a client’s motivation. Business development for lawyers, with the BD Breakthrough Blueprint ©
In this video, I demystify business development for lawyers. I explain the difference between marketing and business development, take you through how to get started with cross-selling, and tell you why outbound selling should be a part of your overall strategy.
High Fidelity. Have you called your clients lately just to check in and see how they are doing? Business development for lawyers, with the BD Breakthrough Blueprint ©
Knives Out. Why listening is the key to unlocking the truth of what your clients really need from you. Business development for lawyers, with the BD Breakthrough Blueprint ©
Moneyball. Why you need to stop talking and start taking action to make real change. Business development for lawyers, with the BD Breakthrough Blueprint ©
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