Price and business development are intrinsically linked. You need to niche and add value in order to price accordingly for your legal services.
Legal Balance Institute Director, Scott Simmons discussing why picking a niche is so important to your business development efforts. Your messaging will become clear and consistent and you will find yourself speaking their language.
When you run a business, even a legal business (yes you!), follow-up is everything. Follow-up should be part of your business development strategy because where you follow-up, others are not. It makes a difference.
Cold outreach is the natural next step when you have built on your relationships and confidence. With confidence and a change in mindset, cold outreach doesn’t have to be scary – in fact, it really can become an enjoyable part of your business development strategy.
Business Development and Pricing are intrinsically linked. Lawyers price to win, because we do not know when the next opportunity is coming through the door. Listen to get yourself in a confident mindset to win by adding value, not on price.
Do you not cross-sell because you are judged on billable time? We are constantly told about the importance of cross-selling within law firms, so why don’t we all do it?
This Business Development analogy for lawyers, comes from the film, ‘The Wolf of Wall Street.” Don’t ever lie to your clients, even if it’s for the greater good.
The art of persuasion and unlocking a client’s motivation. Business development for lawyers, with the BD Breakthrough Blueprint ©
In this video, I demystify business development for lawyers. I explain the difference between marketing and business development, take you through how to get started with cross-selling, and tell you why outbound selling should be a part of your overall strategy.
High Fidelity. Have you called your clients lately just to check in and see how they are doing? Business development for lawyers, with the BD Breakthrough Blueprint ©
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