Keep It Simple, Stupid – Business Development for Lawyers
Legal Balance
Business development does not need to be complicated. In this piece, Scott reflects on his early experiences as a junior lawyer and how the pressure to sound clever often got in the way of building real client relationships. He argues that simplicity and consistency are the foundations of successful BD. By making time for regular, non-negotiable business development each week, lawyers can create habits that lead to long-term growth. Whether you are just starting or need to get back to basics, this article offers a practical reminder of what really works.